Trends Among Hispanic Travelers
While there is great diversity among Hispanics, Vistas Latinas has identified some commonalities that point to strong connections between family, travel and culture.
- The overwhelming majority (93%) travel with their family. Of that percentage, 59% indicated they travel with immediate family, 30% with parents and 28% with adult siblings.
- There is a strong desire to experience other Latino cultures and destinations, with 71% saying they would like to do so even if it is not where their family originated from.
- Six in 10 Hispanic travelers want to learn more about their own origin and history.
- Trzy najlepsze krajowe destynacje dla Latynosów podróżujących nocą to Kalifornia (21%), Teksas (15%) i Floryda (14%). Koreluje to z trzema stanami o największej liczbie mieszkańców latynoskich.
- Większość latynoskich podróżnych (85%) odwiedziła kraj/terytorium swojego rodzinnego dziedzictwa, przy czym 15% powraca częściej niż raz w roku, a 22% powraca rocznie.
The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong.